Our Story

Soldier Valley Spirits is built on the core values of faith, family, and service to country. From the start, the brand has worked closely with Lee Greenwood as its inspiration and champion. For decades, Lee Greenwood has inspired Americans through music, service, and unwavering patriotism. Best known for his iconic anthem God Bless the U.S.A., Greenwood has entertained troops around the world, supported military families, and become one of America’s most recognizable patriotic voices.

Today, Soldier Valley Spirits proudly partners with Lee Greenwood to celebrate faith, family, freedom, and service.

A True American Icon

Throughout his expansive career, international country music icon Lee Greenwood has earned multiple CMA and ACM Awards, a Grammy Award for Top Male Vocal Performance on “I.O.U.” in 1985, and a multitude of other prestigious award nominations. His discography includes twenty-two studio albums, seven compilation albums, seven No. 1 hits, and thirty-eight singles, including songs like “It Turns Me Inside Out,” “Ring on Her Finger, Time on Her Hands,” “She’s Lyin’,” “I Don’t Mind the Thorns if You’re the Rose,” “Dixie Road,” “Somebody’s Gonna Love You,” “Going, Going, Gone,” and “You Got a Good Love Comin’,” among others.

God Bless the U.S.A.

His stand-out hit “God Bless the U.S.A.” has reached the top five on the country singles charts three times (1991, 2001, and 2003), giving it the distinction of being the only song in any genre to achieve that feat. It reached the Top 20 of the Billboard Hot 100 shortly after 9/11. Known for his patriotism and support of the U.S. military, Greenwood has been honored with the Congressional Medal of Honor Society’s National Patriot’s Award and entertained troops on more than 30 USO Tours.

Service Beyond the Stage

Greenwood was appointed to the council of the National Endowment for the Arts in 2008 by President George W. Bush, confirmed by the United States Senate, and continues to serve on the NEA at the pleasure of the President.